Developed by dentists, Sensodyne Pronamel Enamel Care Daily Protection Toothpaste provides daily protection from the effects of acid wear and everyday acids. Acids in modern diets can weaken your enamel surface. Over time, this can lead to your enamel thinning, allowing the yellow dull dentine layer underneath to show through. Provide your teeth with daily care for the future. With twice-daily brushing, you allow minerals to penetrate deep into the enamel surface. Sensodyne Pronamel Daily Protection has a unique formulation. It actively strengthens and re-hardens acid-weakened enamel, making it strong, healthy and better protected from the effects of everyday acids. Always follow the label: Brush twice a day and no more than three times, minimise swallowing and spit out. If irritation occurs, discontinue use. Talk to your dentist or doctor as soon as possible if you experience swelling of the mouth or face. Sensitive teeth may indicate an underlying problem that needs prompt care. If symptoms persist or worsen see your dentist. Keep out of reach of children. Not for use by children under 12 years of age unless on advice of a dental professional or doctor. The ends of this carton have been glued down. Do not use if the carton ends are open. WHO IS IT FOR? Sensodyne Pronamel Daily Protection is for everyone aged 12 years and over, who wants to care for their enamel surface. 1. Sensodyne Pronamel Enamel Care Daily Protection Toothpaste helps protect enamel from everyday dietary acids 2. Sensodyne Pronamel helps minerals penetrate deep into the enamel surface 3. With twice-daily brushing, our toothpaste provides cavity protection 4. Sensodyne Pronamel toothpaste helps maintain healthy gums*|*With twice-daily brushing 5. This enamel toothpaste keeps your enamel healthy, strong and protected Aqua, Sorbitol, Hydrated Silica, Glycerin, Potassium Nitrate, PEG-6, Cocamidopropyl Betaine, Aroma, Xanthan Gum, Sodium Fluoride, Sodium Saccharin, Titanium Dioxide, Sodium Hydroxide, Limonene, Anise Alcohol. Contains: Sodium Fluoride 0.315% w/w (1450 ppm Fluoride) and Potassium Nitrate 5% w/w. As we are always looking to improve our products, our formulations change from time to time, so please always check the product packaging before use.